Dear Reader.

This is the first Status Report of 2017. It provides you with information concerning the latest developments inside the AEF. The information found in each edition may affect your company or could be of general interest. Please forward to persons in charge.

Any comments are welcome: Europe, America

AEF present at three trade shows in the first months of 2017

This year started with a number of Ag shows in the US and in France, where the AEF showed its flag. Whereas the presence at the two NA events were carried out in cooperation with AEM, at the Sima show in Paris the AEF shared a big booth with French partners Axema, Kereval, Aprodema, Exposima and Buiness France. AEF Secretary Mark Benishek called the support at the booths at the NA shows „excellent“, thanks to Ryan Milligan, Benjamin Jefferson and Norbert Schlingmann. At both shows Ryan and Mark were in contact with a number of potential new industry members.

National Farm Machinery Show

From February 15th to 18th the AEF was present for the first time at the 52nd National Farm Machinery Show in Louisville, KY.
The organization shared the booth with AEM. Before the NFMS, there was another event, the ASABE–AETC meetings in Louisville from 13th to 15th February. On 13th February Ryan Milligan provided an AEF presentation followed by a live database demo by Benjamin Jefferson, both of which were very well received.

For 52 years, the National Farm Machinery Show has been showing the most complete selection of cutting-edge agricultural products, equipment and services available in the farming industry. The Show continues to be the largest indoor farm show in America. This time 850 exhibitors covered 1.2 million square feet of floor space in eight interconnected halls. Together with the 49th Championship Tractor Pull the attendance reached close to 300.000 people.

For more information about the show go to


The AEF stand at SIMA, the Paris International Agribusiness Show (February 26th to March 2nd), was centrally located in Hall 5 so there was a lot of foot traffic. The AEF shared a large and very open, brightly coloured area with the French partners. Yannick Guyomarch from Kereval was present the whole time on the stand. He was joined at different times by some C&M members as well as members from other project teams. There was a “live” conformance test session with Agrotronix/Berthoud testing a new Software version with Kereval. The tradition of the ‘AEF Happy Hour’ sponsored by Sontheim was continued in Paris on the Wednesday evening. The AEF staff received many enquiries from dealers and the public regarding the products in the DB. But as Andrew Olliver remarks: “Not too many enquiries from manufacturers.”

On the day before the show opening a newly introduced conference in collaboration with SIMA, Axema and EurAgEng– Intensive and environmentally friendly agriculture: an opportunity for innovation in machinery and systems – was held in Paris. Andrew Olliver, team lead of the project team ‘Communication and Marketing’ spoke on behalf of the AEF.

Sima in Paris is the second biggest agricultural show in Europe (after  Agritechnica). The 77th edition brought together 1770 companies from 42 countries and attracted some 232.000 visitors, which is about 3 % less than 2015.

Find more Information about SIMA at

Commodity Classic

Also for the first time the AEF flew its flag at the well known Commodity Classic Trade Show, March 2nd to 4th, 2017 in San Antonio, Texas. The AEF shared booth #213 with member organization AEM. Ryan Milligan, Mark Benishek, AEF’s secretary, supported by general manager Norbert Schlingmann, were there to answer questions of many interested visitors.

Established in 1996, Commodity Classic is a farmer-led and farmer-focused annual convention and trade show presented by the American Soybean Association, National Corn Growers Association, National Sorghum Producers, National Association of Wheat Growers and Association of Equipment Manufacturers (AEM). Education is a hallmark of Commodity Classic covering every single aspect growers are interested in. “If it’s new it’s at Commodity Classic. If you need to know about it, you’ll learn it at Commodity Classic.” said an Iowa farmer. Visitors at this year’s show: 10,000- 12,000.

For more information go to

Four AEF Project Teams feature new team leaders

Ludger Autermann of CLAAS E-Systems has taken the lead of PT 03 (Engineering and Implementation). He is following Rudi Buschmeier of Müller Elektronik in this position.

PT 4’s (Service & Diagnostics) new team leader is Bruno Klöpper of Krone. He has taken over from Norbert Schlingmann, formerly of Claas.

Hannes Schallermeyer, FarmFacts, is the successor of Matthias Rothmund, Horsch, for PT 09 (Farm Management Information Systems).

From Christian Rusch, Claas, Johann Witte of Müller Elektronik, has taken over the lead for PT 11 (Wireless ISOBUS Communication).

Extended search also for AEF ISOBUS DB App

The new AEF ISOBUS DB App version includes the advanced search for product categories and ISOBUS functionalities. App users can now start searching ISOBUS machines by selecting the AEF ISOBUS Functionalities which should be supported and automatically receive an overview including all manufacturers who offer machines supporting the customer-specific requirements.

There is also the possibility to start the extended search by selecting a specific product category.

By the way: the app is now available from the Apple App Store and Google Play Store.

Ognibene is AEF member No. 200

Ognibene Power supplies the world's leading manufacturers of on-and off-highway vehicles, specializing in power steering systems and mechatronic components for agricultural and construction machinery. It also ranks at the highest level in the global market as a significant supplier of power steering systems for forklifts, road cleaning vehicles, gardening equipment and boats. The company relies on advanced research and state-of-the art development departments, as well as endurance test departments and testing fields for vehicles.

AEF & AgGateway work together on interoperability

Connected agricultural machines are at the heart of Digital Farming: only when farm machines can easily communicate with each other and to related systems (such as, , farm management systems) can the aim of a truly connected agriculture be achieved. In particular, the ISOBUS standard (ISO11783 using ISO-XML as data standard) has become standard for interoperability between tractors and implements from different manufacturers.

The chart provides a brief overview of how the two industry associations are working together in an initiative to advance further together on the path towards connected Digital Farming.

While the AEF is concentrating on standards for smart, interoperable farm machines, AgGateway is active in standardizing data exchange between different actors in the agricultural supply chain. Together they are striving to advance Digital Farming, which means to go beyond the mere presence and availability of data and to create usable intelligence and meaningful added value from such data.

Please find more information at:

Web Based Training for Marketing People

During the SIMA show the AEF launched a new Web Based Training module.

Target groups are Marketing and Sales people of manufacturers/members. The  module  informs about ISOBUS, the AEF, the AEF ISOBUS Functionalities Concept, the AEF ISOBUS Conformance Test and the AEF ISOBUS Database.

The training is designed to motivate sales and marketing to support AEF certification of products and uploading them to the AEF ISOBUS Database. It also inspires them to use the AEF ISOBUS Functionalities Concept for explaining features of ISOBUS products. The training will also help to utilize this concept for communication with staff, dealers and customers and train staff in using the AEF ISOBUS Conformance Test as well as training all groups in using the AEF ISOBUS Database.

Participants attend the Web Based  Training module online, listening to spoken text and watching animations. It takes about 15 minutes. The  module will be accessible via the AEF homepage and the AEF ISOBUS Database soon.

ISOBUS Shortcut Button (ISB) now released

After having finished the specifications the ISB functionality is now integrated into the AEF Conformance Test and  tested at Plugfests. The functionality is now released.

As you probably know, in an ISOBUS system an operator can activate a function of an implement over the ISOBUS, with a UT. After that activation, the operator might navigate away from the UT to monitor or operate another function on the tractor  At this time, the deactivation of functions on the first implement is not possible unless the operator manually switches back to the UT  screen of the first implement. Now this is no longer an issue thanks to the  ISOBUS short cut button (ISB) which enables the operator to deactivate implement functions  that have been  activated over the ISOBUS. The implement manufacturer decides which functions the ISB should control and shall provide this information to the UT .

The ISB is not to be designed as an emergency stop button.

By the way:

AEF is pleased to announce the opening of registration for the Spring 2017

AEF Plugfest activities will be held from May 08th-12th, 2017 at Embassy Suites Lincoln, 1040 P Street, Lincoln Nebraska, USA. Along with the Plugfest the AEF Conference Day will take place again this spring. This year it has been shortened to half a day and is aimed specifically at Product Marketing Managers of the AEF member companies.

Those who have an ISOBUS knowledge however are not up to date with the AEF ISOBUS tools that can help them market and sell their products. The morning will cover a variety of subjects  and will conclude with a demonstration of the AEF Conformance test followed by lunch.
A complete agenda as well as details on registration will be issued shortly

For Plugfest registration please go to:


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Agricultural Industry Electronics Foundation (AEF) e.V., PO Box 71 08 64, 60498 Frankfurt/Main, Germany.
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Person responsible according to the German Press Law:
Andrew Olliver, CNH Industrial SA, Lugano, Switzerland