The AEF was also present with a newly designed exhibition stand which was well received by manufacturers, dealers and farmers, so that Norbert Schlingmann, Managing Director of AEF, is able to report a highly successful trade fair presence.

Discussions centered both on detailed technical questions and on current and future challenges posed by the issue of multi-vendor compatibility. Experts from project teams and members of governing bodies were available for an exchange of expertise. Great interest was also expressed in the two happy hour events during which die AEF met with members of different associations.

These included European Agricultural Machinery (CEMA) located in Brussels, FederUnacoma from Italy and the American Association of Equipment Manufacturers (AEM) as well as numerous company representatives. Besides the mutual acquaintance, the focus of the exchange was on the subjects of digitization, the representation of interests at international level and the work of the AEF.

The advertising agency Fuhrhop & Partner supported AEF’s activities since their foundation.

For many years the core tasks included support and coordination of all activities in the area of Communication & Marketing. Unfortunately, the business was closed down on the request of F&P at the end of September 2017.

Andrew Olliver, team leader Communication & Marketing, and Norbert Schlingmann, Managing Director of AEF, took the opportunity to thank this year’s Managing Director of the Agritechnica Kaie Fuhrhop for the work he has accomplished.

Instead of Fuhrhop & Partner, the advertising agency Kontor Media has taken on the job now and has already implemented the first projects together with the AEF such as the preparation of the trade fair.

Since mid-October 2017 Marco Brück supports the AEF team.

Marco Brück is the first point of contact for the Conformance Test Tool. He coordinates the activities within the AEF and serves as interface to software service providers. Furthermore, he supports the team leader Jaap van Bergeijk. Apart from his AEF conformance test activities he intensively acquaints himself with the AEF ISOBUS database functions.