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This is the sixth Status Report for 2017. It provides you with information concerning the latest developments inside the AEF. The information found in each edition may affect your company or could be of general interest. Please forward to persons in charge.

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Agritechnica 2017: Exhibition success

A total of 450,000 visitors, with over 100,000 from abroad, attended the world’s largest trade fair for agricultural machinery in Hanover and learned about the latest industry trends. Some 2,800 exhibitors from 53 countries presented everything relating to agricultural technology.

The AEF was also present with a newly designed exhibition stand which was well received by manufacturers, dealers and farmers, so that Norbert Schlingmann, General Manager of AEF, was able to report a highly successful trade fair presence.

Discussions centered both on detailed technical questions and on current and future challenges posed by the issue of multi-vendor compatibility. Experts from project teams and members of governing bodies were available for an exchange of expertise. Great interest was also expressed in the two happy hour events during which the AEF met with members of different associations.

These included European Agricultural Machinery (CEMA) located in Brussels, FederUnacoma from Italy and the Association of Equipment Manufacturers (AEM) as well as numerous company representatives. Besides the mutual acquaintance, the focus of the exchange was on the subjects of digitization, the representation of interests at international level and the work of the AEF.

Meeting of the AEM and AEF at the Agritechnica

Members of the Association of Equipment Manufacturers (AEM) spent time at the Agricultural Industry Electronics Foundation (AEF) booth during the AgriTechnica show

Curt Blades, AEM Sr. VP Ag Services and Peter van der Vlugt, AEM Chairman, discuss ways to further develop the current cooperation between both organizations. In the future both groups look forward to expanding the knowledge of ISOBUS in North America and promoting other AEF tools, like AEF Database and certification process.

AEM is one of the founding members of the AEF and provides support for the organization by filling the secretariat position on the Chair Group

Both organizations are planning to further their relationship by working together with a booth at Commodity Classic in February 2018, as well as supporting the annual AEF Plugfest in Lincoln, Nebraska next May.

Curt Blades, Peter van der Vlugt and Anita Sennett

Thanks to Kaie Fuhrhop

The advertising agency Fuhrhop & Partner has supported AEF’s activities since it's foundation.

For many years the core tasks included support and coordination of all activities in the area of Communication & Marketing. This has included the marketing message as well as brochure design and booth design for the various agricultural fairs where the AEF has participated. Unfortunately, the business has ceased trading at the end of September 2017.

Andrew Olliver, team leader Communication & Marketing, and Norbert Schlingmann, General Manager of AEF, took the opportunity at Agritechnica to thank Managing Director Kaie Fuhrhop for the work he has accomplished. Kontor Media have been engaged as the new marketing agency for the AEF.

Andrew Olliver, Kaie Fuhrhop and Norbert Schlingmann

New employee at the AEF

Since mid-October 2017 Marco Brück supports the AEF team.

Marco Brück is the first point of contact for the Conformance Test Tool. He coordinates the activities within the AEF and serves as interface to software service providers. Furthermore, he supports the team leader Jaap van Bergeijk. Apart from his AEF conformance test activities he is busy familiarising himself with the AEF ISOBUS database functions.


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