AEF Booth at Agritechnica
Agritechnica 2019 took place from the 10th to the 16th of November at the Hannover Messe and once again the AEF was present with a booth in Hall 15. The very central location was a bonus as there was always a lot of foot traffic.
“It Works” was the main message for the booth, with one wall promoting TIM, using the very well-known example of a tractor and round baler from different manufacturers. Whilst the other wall was promoting ISOBUS Test Centre, the AEF Conformance Test process and the recent improvements to the AEF Database. ISOBUS Test Centre is one of the five testing houses which is authorized to run the AEF Conformance Test to certify ISOBUS products.
ITC also provided staff for the booth throughout the whole show, in addition there were members of the AEF Office, the Communications and Marketing Team, as well as some Team Leaders and Steering committee members!
This year a number of events took place on the AEF stand, starting off with an AEF Happy Hour on the Sunday evening sponsored by Sontheim Industrie Elektronik. This was followed by the AEF Press Conference on the Tuesday morning to announce the AEF’s involvement in ATLAS as well as the upcoming release of TIM. Then on the Wednesday evening there was a second AEF Happy Hour jointly sponsored by 365FarmNet and Vector Informatik.
Thanks to all those involved in supporting the booth and helping to make it another successful Agritechnica for the AEF!